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Pāia: the surf town that kept its soul
Pāia is a former plantation town on the Hāna Highway that grew up into the North Shore's living room: surf shops and boutiques in old wooden storefronts, a beloved grocery everyone on this side of the island relies on, and trade winds that made it one of the windsurfing capitals of the world.
The character of the place
Just east of town, Hoʻokipa Beach Park is the North Shore's theater: windsurfers and kiteboarders when the trades are up, surfers when the winter swells roll in, and — most afternoons — Hawaiian green sea turtles hauled out on the sand at the east end, doing absolutely nothing, watched by everyone. Baldwin Beach Park stretches west of town for the long-walk crowd. Pāia is also where the Road to Hāna properly begins, which means the town absorbs the world's visitors every morning — and stays itself anyway. The pace is barefoot, the parking is a contact sport, and nobody who lives here would trade it.
What residents do here
- Hoʻokipa sessions — watching the wind and waves from the lookout is a standing North Shore ritual, participant or not.
- Beach days at Baldwin — the long sand west of town, built for walks, swims, and weekend shade.
- Town errands with character — the grocery run, the surf shop, the galleries and boutiques along the highway and Baldwin Avenue.
- The Hāna gateway — stocking up and starting early when the east side calls, or waving the visitors through and keeping the morning.
Pāia in the Guide
Upcountry →
Makawao is ten minutes up the hill.
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Central Maui, the working heart.
All of Maui this weekend →
The full calendar, every town together.