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NORTH SHORE

Pāia: the surf town that kept its soul

Pāia is a former plantation town on the Hāna Highway that grew up into the North Shore's living room: surf shops and boutiques in old wooden storefronts, a beloved grocery everyone on this side of the island relies on, and trade winds that made it one of the windsurfing capitals of the world.

The character of the place

Just east of town, Hoʻokipa Beach Park is the North Shore's theater: windsurfers and kiteboarders when the trades are up, surfers when the winter swells roll in, and — most afternoons — Hawaiian green sea turtles hauled out on the sand at the east end, doing absolutely nothing, watched by everyone. Baldwin Beach Park stretches west of town for the long-walk crowd. Pāia is also where the Road to Hāna properly begins, which means the town absorbs the world's visitors every morning — and stays itself anyway. The pace is barefoot, the parking is a contact sport, and nobody who lives here would trade it.

What residents do here

Pāia in the Guide

When the first edition launches, this page carries Pāia's slice of every week: gallery nights and town events on the calendar, openings in Eat & Drink, and its happy hours — each verified at the source. Until then, the orientation above is the standing page. Join the list to get Pāia's weekends by email.

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